Business owners look to our team for on-target branding, websites, one-sheets, and more

Case Study #1
Denver business leader needed new brand, website, and marketing tools to launch new business

Challenge
An accomplished business and community leader, Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities.

Given his expertise in raising funds for non-profit organizations and start-up businesses, Bill decided to create a consulting and speaking business to share his fundraising expertise and generate revenue. To launch his new business venture, he turned to our team for a brand, website, stationery materials, and book design.

Solution
First, Patrice Rhoades-Baum teamed with Bill to clarify his new company’s services and understand his target audience’s significant challenges. They distilled the top benefit message into a tagline that reflects both the value he provides and the results his clients receive: Inspiring you to raise more funds & achieve your vision.

In addition, Patrice created a longer “descriptive tagline,” which also serves as Bill’s elevator pitch: Inspiring entrepreneurs and not-for-profit leaders to create relationships, raise more funds, and build a great organization.

After creating this brand foundation, the team tackled multiple projects simultaneously:

• Bill and Patrice selected a domain name: BillYoungInspires.com.
• Lauren Graphics designed his new logo.
• Patrice wrote Bill’s website copy.
• Lauren Graphics designed and developed his new website.
• Kerrie Lian designed the covers and interiors of Bill’s two new books.
• Karen Saunders designed Bill’s identity package: business cards, letterhead, and envelopes.

Results
Bill is ecstatic about the results. This marketing and collateral package creates a solid foundation – truly a launchpad – for his new business. "Your team was fantastic," Bill says. "Your process made it easy for me to connect my new brand, content, and service options, keeping all assets consistent. More important, this will help me create revenue."

Case Study #2
Creative talent wanted to promote new speaking business and other creative ventures

Challenge
Author, speaker, and professional musician Blair Tindall needed a brand, website, and marketing materials to launch her professional speaking business: Flair For Genius. In addition, her new brand and website would need to support other creative endeavors, such as a TV show she hopes to launch in which she explores world music.

Solution

• Our team created Blair’s new tagline, which distills the top benefit message for her speaking business: “Find where you shine & discover your genius.” Plus, we created a logo that beautifully complements her new tagline.
• Next, we wrote website copy that resonates with her top benefit message and includes hardworking marketing features.
• We wrote and designed 3 complementary speaker brochures (one-sheets) for Blair, directed to her 3 target audiences.
• In addition, we created an identity package (business card, letterhead, envelope) that presents her brand.

Results
True to her business name, Blair’s professional speaking business is taking off with flair! She’s booking national keynote presentations, while pursuing her other creative endeavors.

Case Study #3
To launch speaking business, attorney needed to bring his new brand to life

Challenge
When Jonathan Bowman, Esq., came to our team, he had selected the name of his new company: Clear Picture Leadership. However, he needed a website and marketing materials that would communicate his leadership expertise and help him launch his speaking career.

Jonathan's speaking business has a unique twist, which needed to be clearly presented visually and in the copy. As a professional photographer, he uses his photos in presentations to help convey his leadership concepts.

Solution

• Our team identified Jonathan's key benefit message for leaders: "Create a bold, clear-picture vision that inspires others." We wrote the copy for his new website, ensuring it resonated with this benefit message.
• Our team created the logo, copy, and design for Jonathan's speaker brochure (one-sheet).
• Next, we created his new website, featuring Jonathan's photography. Plus, the website includes hardworking marketing features such as calls to action, a subscriber opt-in box, and contact form.
• In addition, we created a marketing postcard and identity package (business card, letterhead, and envelope).

Results
Jonathan is now launching his speaking business from a solid foundation: a clear brand, hardworking website, and professional marketing materials. He notes: "This is an extremely talented team. I'm very pleased about the professional quality of my website and marketing materials."

Case Study #4
Author needed website and blog to promote her book – and to support others

The Situation
The days following the tragic death of Cecilia Izquierdo’s young son were numbing and fog-like. Soon, she began discovering signs that her son was still with her, and was in peace. As she opened her heart to these signs, she found comfort on her journey of healing.

Through her book, Cecilia shares her story of loss, understanding, and peace – her journey of healing – with the hope of helping others who are mourning the loss of a loved one. She shares this simple message: Death is not the end of life; it simply marks a change in our existence.

Solution
To support Cecilia’s journey to publish her book and share her message, our team:

• Created the cover design and layout for her book, Signs from Heaven.
• Wrote her website copy.
• Designed and developed a website that promotes and sells her book.
• Created a blog to enable her to have supportive conversations with others who are in mourning.

Results
"I enjoyed working with this team," Cecilia shared. "I'm very pleased with how Patrice captured my thoughts and feelings to write the right message for my website. And I'm thrilled with my website design – it's beyond beautiful! I couldn't have asked for more!"

Case Study #5
Life coach propels her business to the next level

Challenge
When Diana Repko came to our team, she was bursting to expand her business to fulfill her vision: Create a sophisticated life-coaching business with nationwide presentations and workshops, weekend retreats, and a select coaching clientele.

However, she had not yet created a company name, clarified her top benefit messages, identified her target audience, or clarified other essential elements for a powerful brand and compelling marketing materials.

Diana needed our help! She requested our complete branding and marketing communications package.

Solution

• First, we teamed with Diana to create a new tagline: Conscious evolution for life!™ We also brainstormed business names that would communicate her vision, yet wouldn’t box her in as her business grew. We selected: Inner Change Enterprises.
• Next, we created a logo that communicates “evolution” and subtly reflects a meditation labyrinth, which is important in Diana’s work.
• These elements – her tagline, company name, and logo – laid a solid foundation for Diana’s brand. We then wrote copy for her speaker one-sheet and website, designed and printed her business card and stationary package, designed and printed her speaker one-sheet, and created her new website.

Results
As we moved through the branding, copywriting, and logo design stages, we helped Diana clarify her target audience and benefit messages – and even her 4-stage coaching process. As a result, the on-target website and marketing tools are helping Diana grow her business and achieve her vision.